ADS Infinitum

WWW WELCOME to WILLING WORKERS DISK-BASED PACK

The WWW pack is an entirely new kind of product developed by Ads Infinitum, a virtual communications consultancy which creates communications solutions that utilise customised disk and web-based tools (although we do much more too). Our multilingual website is at www.ads-infinitum.co.uk

The WWW pack is a smart solution to diverse needs. It’s called WWW WELCOME to WILLING WORKERS. And it’s to help foreign workers and their families to settle in the UK, to live harmoniously and to work productively. Its market is individuals, councils, gangmasters, and any organisation – commercial or otherwise – which has a vested interest in the ongoing well-being of foreign nationals.

The pack is available in 3 forms:

As downloads through partners like Just Teachers
As individual but standard disk-packs, available direct from Ads Infinitum
In bulk as packs customized for clients such as councils, banks and gangmasters

As well as this special web-based version we have created a 3-inch self-opening customisable CD that can be delivered in any number or combination of languages. It can carry over 200 MB of information including a compressed DVD, and is mounted within an A6 pack. So, even with an emergency contact card or business card and an A6 comps slip, it fits an ordinary C6 envelope and only weighs about 30g. This means hundreds can be carried to a jobs fair in a brief-case. Or it can be easily posted as an ordinary first class letter. What’s more, being very compact it is almost certain to survive the post!

A customised web-based version is also available (as a bolt-on to your own site).

This particular web-based solution has been customised for Just Teachers. But we also create disk-based solutions which can be customized so your own corporate colours, logo and preferences can all be readily incorporated into the printed materials – just as they can be into the electronic materials like this web-based version.

HOW IT WORKS:

Once the user has selected their language, they are presented with a comprehensive menu on what is the first page of their own language trail. The menu represents everything that immigrants should know, and has been written by a copywriter who has himself lived and worked in several foreign countries. It’s comprehensive. Very! We believe there is nothing like it anywhere in the UK. Employers and councils have tried to create paper-based solutions but they simply cannot compete with a system like this. By clicking on any item in the menu, the user is able to access further sub-menus, and then read individual entries that are peppered with vital information and necessary hyperlinks. En route they are given sets of 10 bulleted ‘key points’. An example might be in the health section that starts by saying, in effect, ‘Even if you shouldn’t be here, even if you have no money, this country will still treat you in an emergency.’ Of course some clients might require additional content. They may well want their own colours and logos and hyperlinks and a video welcome to their own community - and maybe even 3rd party advertising. That’s easy to arrange. But it’s the delivery system - and the core content - that is the winner! That and the thoroughness in the way the solution has been executed! The content of this product (50,000 words) tells its users everything imaginable and is always written in simple language. It is invariably intuitive and helpful. And the purpose of the information is clear: to ease transition for those who are here for a few months as well as for those who intend to settle more permanently.

YOUR MOTIVATION:

This particular product is designed for foreign nationals and those responsible for foreign nationals, whether they’re publicly funded bodies like councils or simply enlightened people managers who realise that looking after their workforce ultimately pays dividends. It carries more information than could be comfortably downloaded from a website, and that information has been created in line with the guidance issued by HM Government’s Communities Secretary in respect of the content which should lie within council packs for migrants.

The system is versatile. It can also utilise any materials like DVDs or TV footage that you already have in-house (these can be condensed and subtitles added). It would save on print and postage, storage and telecommunications. And it is a great way to add value to what you do, whether you’re a council, a labour provider, a labour user or a service provider such as a bank. These packs will appeal to recipients because it shows a clear commitment to looking after them. They could only improve your image and get you noticed. And they make good business sense to everybody. Materials that advise foreigners on UK drink-drive limits and penalties, for example, are in the interests of everybody from the councils that have to deal with the short-term and long-term consequences of accidents to the gangmasters who rely on workers trusted to drive minibuses and tractors.

Ads Infinitum owns the intellectual rights to the material on this disk.
Copying without written permission is an absolute no-no.

Ads Infinitum creates many other sophisticated traditional and new media materials. Visit our multilingual website at www.ads-infinitum.co.uk (in 12 languages) for more details.